Top reasons Why Your Business Should Register Its Trademarks
A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few reasons why you need to protect your brand:
Notice
Trademark registration of one’s mark gives everyone constructive notice of your ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look on an identical or similar mark as yours will identify that you already own the mark, is therefore put on notice that its use of similar or similar mark to yours may lead to trademark infringement. 3rd party is placed on notice to find a new and different mark. With such notice, registering your mark prevents a conflict in the future.
Social Media
Social media is a fabulous resource for most businesses. Customers search procedure for assignment of Trademark in India brand names on kinds social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies within position to protect against improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, isn’t uncommon. Such improper practices can make the venue suspending the wrongdoer’s internet sites account. Know the venue’s policies for facts. However, I have discovered that whenever complain the social media site for these wrongdoing and claim that another is usually your brand without permission, the company administrator responds with a request of proof of ownership of the subject brand. A trademark registration gives compelling proof of brand wardrobe.
Brand Loyalty
Registering your mark shows a dedication to your logo and shows consumers that pledge. The goodwill that can be developed through such commitment is invaluable to an enterprise.
Cybersquatting
Cybersquatters register domain names that are exactly the same or significantly like other parties’ trademarks or known brands with the sole purpose of promoting them (to the rightful owner) a high subscription. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register a domain name name that is identical or similar to ones trademark.
Trademark Renewals
Trademark registration can last as long as you continue using the mark in commerce. Usually are some companies that have registered trademarks that are over century old.
Trademark registration may quit for all businesses. However, there a variety of compelling causes of protecting your brand as you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.
